It was broken down in one of the reports and food/drink, etc is included and is massive.
I think £4m is probably top-end of the estimate and it might be even lower.
I assume it doesn’t need explaining on here that football isn’t about “brand loyalty. It’s not like switching from AA to RAC and back each year.
It’s about the level of engagement the fan has, not whether they move to a competitor. It’s also about locking in new lifetime fans.
I really don't get the economics of it.
It's what? Less than £4m a year. That's fuck all, e.g. Rodon's increase in value this season is more than double that.
Imagine the amazing PR if we'd have reduced season ticket prices as a "thank you" to the fans. That PR would have been cheaper than...
It has to be deliberate and they’re on instructions but I just don’t get it.
We were great running the ball to the byline and cutting it back into the box. We have a winger with pace to burn but he only ever gets the ball with his back to goal.
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