- Jun 7, 2004
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The additional revenue from the new stadium is only slightly about the capacity. More so, it is about increasing the number of corporate boxes and 'luxury' type services. Then it is about selling more upmarket/expensive food, drink, merchandise and entertainment to those corporate box types once they are in the stadium. That's where the revenue is: selling 'hospitality' to people with too much money and then getting them to spend it once they are through the door.
As I suggested in an earlier post, I don't think the optimum size for a stadium is the size that is 100% full for every match, not financially, anyway. It wants to be bigger than that, so it's full for major matches and not-quite-full for other matches. The marginal cost (both capital cost and running cost) of an extra 3k to 5k seats, once you've actually bought the land, dug the hole, put up the shell of the stadium and fitted it out, is minor in scale. If we make it big enough so we don't fill it against Burnley, we'll still fill it against Arsenal or Man United.
I'd suggest that if we find in 10 years' time that we're still selling out every match, then we've made it too small, if only because of externally imposed limits.
As I suggested in an earlier post, I don't think the optimum size for a stadium is the size that is 100% full for every match, not financially, anyway. It wants to be bigger than that, so it's full for major matches and not-quite-full for other matches. The marginal cost (both capital cost and running cost) of an extra 3k to 5k seats, once you've actually bought the land, dug the hole, put up the shell of the stadium and fitted it out, is minor in scale. If we make it big enough so we don't fill it against Burnley, we'll still fill it against Arsenal or Man United.
I'd suggest that if we find in 10 years' time that we're still selling out every match, then we've made it too small, if only because of externally imposed limits.